Wet shaving. Because Grandpa was right.

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C.O. Bigelow Shaving Cream, as Proraso is sold in the U.S.

The weather in my area today is supposed to reach 104 degrees F (that’s 40C) today. Hot. I mean hot. Almost too damn hot to shave with hot water.

Luckily for wetshavers, it gets hot in Italy, too. This is the time of year I appreciate Italian shave products. Nothing cools the face like a dense lather of Proraso cream. It contains eucalyptus, something you won’t find in the English or German products… where it doesn’t get so damn hot.

As much as I love Tabac lather, sometimes I’m just not up for that powdery scent when the sun is blazing.

Cella soap, also from Italy, does well in the heat. Its sharp almond scent isn’t too cloying, when the streets are melting outside.

Proraso can be purchased in the U.S. under the C. O. Bigelow label at Bath and Body Works, or you can spring for the real stuff online.

Columnist Jeff Jardine of the Modesto Bee is considering giving up shaving rather than pay Gillette prices for blade cartridges.

Maybe there’s another way, Jeff…

When I first learned of the ‘True Blood’ ad campaign Gillette/Procter and Gamble had gotten on board with, I thought it was a dumb move from a shaver’s perspective.

‘Blood’ in the same ad as ‘razor’? Fail.

Now it comes to my attention that fans of the show also consider Fusion-pimping in the ‘True Blood’ campaign a massive fail.

In the Anne Rice vampire canon, which apparently ‘True Blood’ follows, once you are made a vampire, your body is locked in for eternity at the point you were ‘made’.

So, if you’re a bearded vampire, it’s impossible to shave it off. It’ll come right back. If clean-shaven, you don’t need to shave at all.

Ouch! Too bad G/P&G. Should have put a little more homework into this call, eh? Double fail!

By the way, I’d like to use this space to give a shout out to the ‘True Blood’ fans who have stopped by. You guys, give old school wet shaving serious consideration. It won’t provide eternal life, but it will help clear your skin more than you ever dreamed possible.