It’s nearing Christmas time, which means lots of TV advertising for electric shavers. When I was a kid, I used to like the commercial for Norelco featuring Santa riding one of their razors down a slope as though it were a sled. The brand name at the end would morph into the spelling “Noel co”. [...]

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I’ve mentioned that lots of guys get into wet shaving initially because they’re sick of paying through the nose for overpriced cartridge blade shaving systems, a la the Gillette Fusion. Yeah, you come for the money savings. Then, you get used to the sheer pleasure of warm lather being worked into your face with a [...]

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I’ve been thinking more about this post on Gillette’s new ad campaign touting the economy of the Fusion shave system. I’ve decided they’re not so much coming after wet shaving as addressing the current cratering economy. Regardless, the fact that they feel they have to stress the cost-effectiveness of the Fusion cartridges shows that Gillette [...]

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