Category — Creams

It’s nearing Christmas time, which means lots of TV advertising for electric shavers.

When I was a kid, I used to like the commercial for Norelco featuring Santa riding one of their razors down a slope as though it were a sled. The brand name at the end would morph into the spelling “Noel co”. Fun.

This year, we have the Braun Series 7 with ‘pulse-a-riffic’ technology. This thing sends out some kind of pulse that makes the skin ripple, thus providing a closer shave. Somehow.

I checked this little number out on Amazon. While it lists for $269.95, you can get it now for a mere $225, though that price is so low they aren’t allowed to show it unless you click a special link.

Two Hundred Twenty-Five Dollars for an electric shaver. Just wow.

Ladies, Wet Shavers Blog would like to provide you a service if shaving is your goal for your man’s gift this year.

On the right sidebar, you’ll see selections pulled out of Amazon and gathered in one handy stop, all related to old-style wet shaving.

Nip in there and pick out:

• Razor. I’d go Merkur brand. The HD (Heavy Duty) is probably the best choice for a beginner.
• Blades. The razor will likely come with a couple of Merkur blades. Grab another pack just in case.
• Brush. Go wild here. A wet shaver’s first brush is a starting point. You needn’t put too much thought into this. Somewhere between $50 and $100 would secure a high-quality shaving brush that will last a lifetime.
• Cream or soap. For the $225 that Braun is going for, we have enough room left in our budget for a top-shelf shaving cream. Check out the George F Trumper’s or Taylor of Old Bond Street classic English shaving creams and see what scent you’d like, or think he’d like. These are among the finest shaving creams in the world.

If you like, grab some cologne or maybe a nice thick stoneware bowl or mug that he can make lather in. The bullet points alone will get enough gear to allow your man to have a shave Christmas morning; and start him down the path to a lifetime of enjoyment.

I’m sure ’sonic-pulsing-gizmonics’ electric shavers are nifty items. I’m not sure guys love them the way they do wet shaving.

Take a chance and be a little different this year. I’m virtually certain you and he will be glad you did.

"Mmmmm, nice shave."

I’ve mentioned that lots of guys get into wet shaving initially because they’re sick of paying through the nose for overpriced cartridge blade shaving systems, a la the Gillette Fusion.

Yeah, you come for the money savings. Then, you get used to the sheer pleasure of warm lather being worked into your face with a soft, silvertip badger shave brush. Before you know it, you’ve got Wet Shaving Acquisition Disorder and you’re all over the Net bidding on Fat Boy adjustable Super Speeds, looking at the fine English soaps and creams, checking out the Rooney and Vulfix brushes, ordering blades by the gross and wondering how you’re going to explain all this stuff coming into the house to your wife.

Been there. It happens to us all.

Wet shaving is such a pleasurable hobby, it’s hard not to go a little overboard when you get into it. Yes, I said hobby. It’s strange how a routine that used to be a dreaded chore becomes an anticipated ritual. You put a lot of thought, time, and money into it. Shaving becomes a hobby.

That’s because it feels so damn good.

So good, that I’ve seen more than one stogie-chomping, Marine Corps serving, muscle car-driving, deer hunting, bar brawling tough guy turn into a Nancy Boy-shopping metro after taking up wet shaving. OK, maybe I exaggerate a bit. But not by much. Pampering oneself a bit is enjoyable. Nothing wrong with it.

You start taking better care of your skin and grooming overall. Maybe you invest in some real bathing soap when you learn that deodorant bar you’ve been using for years isn’t really soap at all, it’s detergent. You might get serious about losing some weight (happened to me) and keeping your hair a little better barbered than you used to. You invest in some nice cologne or aftershave and finally put on those clothes she bought for you that you wouldn’t have been caught dead in.

Next thing you know, your partner gets that gleam in her eye again when she looks at you and you’re getting some of the best sexing up you’ve had since you started dating.

All because you got fed up with paying Gillette too much money for a shave you hated doing anyway.

Yes, yes. Come for the savings. Stay because it feels good.

Photo credit: Mark J. Sebastian

I’ve been thinking more about this post on Gillette’s new ad campaign touting the economy of the Fusion shave system. I’ve decided they’re not so much coming after wet shaving as addressing the current cratering economy.

Regardless, the fact that they feel they have to stress the cost-effectiveness of the Fusion cartridges shows that Gillette knows people think these things are ridiculously overpriced. The reason many wet shavers got started with the habit was the high cost of cartridges.

So, how much do you figure your shave costs per week?

In the previous post, I mentioned about forty-five cents max. That would include fixed costs of the DE razor and brush, premium blade like a Feather, cream or soap and water/water heating cost. The average wet shaver gets about a week out of a DE blade and they are available at far less than a Feather would run. A quarter a week total cost would be easy to achieve. Straight or ‘cut-throat’ razor shaving would be even less.

Come on over to the Dark Side, Fusion users. You’ll save a hell of a lot of money and we have cookies.