I’ve been thinking more about this post on Gillette’s new ad campaign touting the economy of the Fusion shave system. I’ve decided they’re not so much coming after wet shaving as addressing the current cratering economy. Regardless, the fact that they feel they have to stress the cost-effectiveness of the Fusion cartridges shows that Gillette [...]

[Read more →]

Gillette has launched a new ad campaign in which they tout the Fusion as a razor that you can use for “as low as a dollar a week.” A dollar a week? Lol. Using the most premium blade available, like the Feather, and including the fixed costs of making soap or cream lather, shaving brush [...]

[Read more →]

A cool way to put some twist on the fragrance of your shaving lather or after shave splash is to use a little essential oil. Essential oil is captured by distillation from the parent plant. Steam is passed through the plant material, distilled and voila! Essential oil. EO’s are easy to come by at the [...]

[Read more →]