Category — Razors

Prices on Fusion and other multiple-blade Gillette ripoffs cartridges are being slashed at British retailer Asada. Monster UK retailer Tesco is expected to follow.

“The store’s toiletries buyer, Graham Speak, said: ‘Instead of lining the pockets of Federer, Henry and Woods, we think companies like Gillette should ditch their razorsharp pricing and put customers first…”

The revolution will be televised. It will feature Messrs. Woods, Jeter, and Federer.

Ron Christensen, from Iowa, has invented a product called ‘Revolt’ that he claims extends the life of razor blades.

The gent found through his research that water rusts blades – figure out how to remove the water, and presto! Blade life is extended. You shave with the lube, then store your razor in the extender.

Christensen.

His Revolt sells for around ten bucks a bottle.

Okay.

I’m down with invention, making a buck, the American way.

And I agree, if you can remove all water from your blades after a shave, they stand less chance of developing micro-spots of rust which will make the next shave rougher.

I’ve been doing some research of my own in this field and have found something that does the trick a helluva lot cheaper than Revolt.

Rubbing alcohol.

Plain old isopropyl alcohol displaces water. Using it as an after-shave razor rinse, you clear water from the blade before you put the razor away. You can enjoy the warm, relaxing pleasure of a wet shave and still extend blade life.

I’m not claiming anything new here. I’ve read about this trick, and have been trying it lately.

My DE blades have gone from three comfortable shaves to five. Also, any nasty germs that may have jumped from my face to the blade are killed before the next shave.

I keep an Anchor Hocking bowl of the alcohol on the sink. After my shave I swish the head of the razor in there.

Works like a charm, for 80 cents a bottle.

Garland Pollard writes an article over at the investor site ‘Seeking Alpha’ dissecting Procter and Gamble’s loss of focus and particularly, the sad slide of Gillette into marketing mediocrity.

Here at Wet Shavers Blog mocking the modern Gillette is daily bread. The ‘True Blood Shave’ campaign, virtual Woods and Jeter running around chasing razors… I haven’t even touched the ‘How to Manscape’ videos Gillette has posted. Too easy.

Now that stock analysts, who are actually educated and stuff, are scratching their heads wondering WTF is going on at Gillette, I feel validated in my scorn.

Also, sad to see the once-mighty Big G, maker of such elegant old Boston Shaving Iron, slip into decendancy.