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This is an idea whose time I knew had come. There are some open store spaces in a tourist street near me – pondering what kind of store I would put there, the thought wasn’t long coming. A wet shaving store would be cool.

Unfortunately, as much stuff as I have, it doesn’t begin to be at the level of store stock.

It came as a pleasant surprise to read an article about a wet shaving store opening in New England.

Reading the article, marveling at the sheer amount of stock in the place, I figured this had to be a member of Badger and Blade.

Yeah, that thread didn’t take long to find. The proprietor of the new shop is none other than Ray ‘ThirdEye’ Fournier.

Well done, Ray!

You can stop reading now if you like. The rest of this post is devoted to sending what link love I can to Ray’s new site *ahem*: Wet shaving supplies and custom laser engraving at Gentlemen’s Best

And one more thing, Ray. I know the site is under construction, but you gotta start SEO’ing that bad boy now. ‘Home’ is no kind of title for a page. Call it your heading bro, “The Finest in Men’s Traditional Grooming/Wet Shaving!” Let Google know what’s going on there.

Good Luck!

Following in the footsteps of Woods, Jeter, and Federer, we now have Matt Ryan pimping a Fusion razor. This time it’s the ‘Fusion MVP’.

Most Valuable Pimpin’.

Esquire Magazine is running a nifty promotion throughout October: Free grooming items from Art of Shaving!

The cynic in me says this is the hand of new AoS owners Procter and Gamble showing.

The cheapskate in me says to shut up and enter.