Will King, Britain’s renowned King of Shaves, is a helluva marketer. He took note of the viral explosion recently caused by Procter and Gamble’s Old Spice Guy. Unfortunately for us guys, most of the explosion went on in our significant other’s panties. I mean, I respect the ability to create a catchy ad, and I [...]

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Badger and Blade, the popular wet shaving forum, is running a membership drive right now that is offering some great shaving gear as an incentive to become a contributor. Contributor signups will be entered into a raffle with quite a bit of swag on the barrel head, so your chances of getting something good are [...]

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This is an idea whose time I knew had come. There are some open store spaces in a tourist street near me – pondering what kind of store I would put there, the thought wasn’t long coming. A wet shaving store would be cool. Unfortunately, as much stuff as I have, it doesn’t begin to [...]

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