Gee Energizer (owner of the Schick brand), we’d have thought that you knew when you go to war against the big boys, you are going to take some hurt.
Ward Klein, CEO of Energizer, is claiming that the US wetshaving market is shrinking. And that Procter and Gamble is to blame.
According to Klein, massive promotion by P&G in the men’s shaving sector is causing the market to shrink. It took my pea brain a couple readings to understand what he’s getting at.
P&G is giving away so much free shaving swag, fewer people are forced to spend money on it, and thus the market shrinks.
P&G claims the market is growing.
Sour grapes, Pink Bunny! You bought Schick to what, knock Gillette out of the top spot for wetshaving supplies in North America? You’re kidding, right?
Sounds to me like Gillette has the deep pockets, and they’re willing to dip into them to put the hurt on any encroachment from Schick. Oh well. Enjoy the free market, guys!
I hope this gets bad enough that Energizer files suit against P&G. Waaaah, waaaaah, they didn’t play fair. Hilarious.
Wetshavers should cause the market to shrink by not buying multi-blade-multi-dollar cartridges, or canned goo. That would make the Bunny and the Moonface take a second look at what and how they market when it comes to shave gear. Spread the word! Go DE or Straight/Cutthroat! We’re not gonna take any more shaving highway robbery from either of you!
That could happen, right?