Gillette Takes Pot Shot at Wet Shaving?

Gillette has launched a new ad campaign in which they tout the Fusion as a razor that you can use for “as low as a dollar a week.”

A dollar a week? Lol.

Using the most premium blade available, like the Feather, and including the fixed costs of making soap or cream lather, shaving brush wear (almost none), DE razor (Merkur x about $40 spread over a lifetime), water and energy, you’re looking at maybe 45 cents a week for a far superior shave.

The mighty Proctor and Gamble could have embraced wet shaving. Instead, they are taking a pot shot at it. Their call.

Interesting that the trend seems to have finally officially hit the radar screens on Madison Avenue.