I’ve been thinking more about this post on Gillette’s new ad campaign touting the economy of the Fusion shave system. I’ve decided they’re not so much coming after wet shaving as addressing the current cratering economy.

Regardless, the fact that they feel they have to stress the cost-effectiveness of the Fusion cartridges shows that Gillette knows people think these things are ridiculously overpriced. The reason many wet shavers got started with the habit was the high cost of cartridges.

So, how much do you figure your shave costs per week?

In the previous post, I mentioned about forty-five cents max. That would include fixed costs of the DE razor and brush, premium blade like a Feather, cream or soap and water/water heating cost. The average wet shaver gets about a week out of a DE blade and they are available at far less than a Feather would run. A quarter a week total cost would be easy to achieve. Straight or ‘cut-throat’ razor shaving would be even less.

Come on over to the Dark Side, Fusion users. You’ll save a hell of a lot of money and we have cookies.