Interview With Will King

A couple of posts back, I linked to a story about an upstart company in the UK that’s competing head-to-head with Gillette.

Today have a link to an interview with Mr. King, detailing how he got into the shaving products industry (used his girlfriend’s bath oil to shave, I’m starting to love this guy) and what gives him the major huevos to go up against the shaving Power That Be.

Really, when you think about it, is the current global economic downturn such a bad time to offer consumers an alternative to the horrific cost of shaving with a Fusion? Not if you have the vision and cash to make it happen.

I’ll let Mr. King take Gillette on at their own game, and continue to do what I do: Mock Gillette and the Fusion while I enjoy excellent results with my low-cost DE shaving solution.