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King of Shaves Takes on Big Dog in UK

by double edge

King of Shaves will be launching a major marketing campaign in the UK this year, aimed at propelling their Azor razor handles to the No. 1 spot.

It takes guts to take on Gillette at any time. Spending big bucks to go after their market share in today’s economic climate is a pretty bold move.

“…the marketing investment is aimed at pushing Azor, which launched last year, from third to best selling handle in the UK and to ultimately becoming the second biggest shaving brand in the UK behind Gillette.”

Good luck, KoS. Keep the big dog checking his six.

3 comments

1 Will King { 04.01.09 at 23:59 }

thanks for the post, appreciated! we believe our ‘technology of bendology’ (rather than more blades, batteries) is a strong one, and ‘in for a penny, in for a p0und’! thanks, will

2 double edge { 04.09.09 at 11:34 }

Thanks Will, and best of luck to you! Cheers

3 Interview With Will King | Wet Shavers Blog { 04.20.09 at 14:21 }

[...] to subscribe to my RSS feed. Thanks for visiting!A couple of posts back, I linked to a story about an upstart company in the UK that’s competing head-to-head with [...]