Wet shaving. Because Grandpa was right.

Prices on Fusion and other multiple-blade Gillette ripoffs cartridges are being slashed at British retailer Asada. Monster UK retailer Tesco is expected to follow.

“The store’s toiletries buyer, Graham Speak, said: ‘Instead of lining the pockets of Federer, Henry and Woods, we think companies like Gillette should ditch their razorsharp pricing and put customers first…”

The revolution will be televised. It will feature Messrs. Woods, Jeter, and Federer.

Following in the footsteps of Woods, Jeter, and Federer, we now have Matt Ryan pimping a Fusion razor. This time it’s the ‘Fusion MVP’.

Most Valuable Pimpin’.

Esquire Magazine is running a nifty promotion throughout October: Free grooming items from Art of Shaving!

The cynic in me says this is the hand of new AoS owners Procter and Gamble showing.

The cheapskate in me says to shut up and enter.