The Future of Aqua Velva

Aqua Velva will no longer be sold in glass bottles.

To some, that statement might provoke no more than a disinterested shrug, maybe a “meh”.

To others, it signifies the curtain slamming down on generations of wetshaving goodness.

Aqua Velva.

Pressure from retailers looking to protect their margins finally has caused its manufacturer, Combe, to give in. All future Velva will be shipped in plastic containers. While Combe swears the formulation won’t change, this is almost impossible. Tweaks there will be to keep the stuff from ‘turning’ in plastic bottles.

On the AV front, word also is out that Combe is in play. If the company, and its products like AV and Williams Mug Shaving Soap are bought out, you can bet changes will be afoot in these products.

Remember Old Spice? It never smelled the same after Procter and Gamble bought the brand and saved a few cents a bottle by changing the formulation.

By the way, don’t bother looking for glass bottles of Aqua Velva in the eastern Sacramento suburbs. I already bought them all.